There are several images filed under Echeveria setosa var. deminuta which actually show var. minor, including the one above. Here are the two listings
Echeveria (Echeveria setosa var. deminuta)
Echeveria (Echeveria setosa var. minor)
and two examples
And here are the photos in question
It looks like Annie's Annuals was selling this variety as deminuta, and they may not be alone. I would like to propose moving all these images to the listing for minor.
There are various differences between the two varieties (and in all fairness there are setosa hybrids to consider too, though maybe not here): deminuta has smaller rosettes (1-2") and chubbier leaves in proportion to their length (Pilbeam calls them distinctive and club-shaped) with most of the hair on the tips and the edges near the tips; minor is larger in cultivation (usually 4-6") with much more hair on the upper and lower leaf surfaces.
Tagging the various contributors here:
@HamiltonSquare
@webesemps
@Calif_Sue
@WildSucculentDreams
Please feel free to speak up if you have questions or comments.