Interesting!
Agree Morina persica.
Reminded me of Morina longifolia but had trouble finding a Morina with spiny thorns!
Sooby beat me to it!
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Quote RHS
"Morina persica
Persian whorlflower
Family Caprifoliaceae
Genus description
Morina are rosette-forming, evergreen, thistle-like perennial with aromatic, spiny leaves and whorls of slender-tubed flowers with spreading lobes borne in spikes in summer"
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https://powo.science.kew.org/t...
https://species.wikimedia.org/...
https://www.cotswoldgardenflow...
Pics below Morina longifolia.