I started gardening in earnest in the mid-70s and spent lots of time studying gardening books. I am positive that in those days a "balanced" fertilizer simply meant one that contained all three major macronutrients, NPK, but not necessarily in equal proportions. The term "balanced" was to distinguish it from common organic substances previously used that provided primarily single nutrients, like manure, bone meal, blood meal, rock phosphate, etc. It's only in the last, oh, 15 years or so that I see it defined as equal percentages.
Do any other oldtimers remember this?